Move over, White Claw, there’s another spiked seltzer in town: Ranch Water hard seltzer from Lone River Beverage Co. Canned ranch water, unlike mass market spiked seltzer, avoids the cloying, too-sweet taste while still packing a refreshing punch. Brown started Lone River Beverage Company in 2019 with the goal of offering something different in the hard seltzer category. It’s caused such a stir, that big beer companies like Natural Light, Corona, and Bud Light have released their own lines of spiked seltzer. Now three companies have given the trend a Texas twist with canned ranch water. Brown plans on introducing Spicy Ranch Water, which is flavored with jalapeño, and Rio Red Grapefruit Ranch Water this August. Explore thousands of wines, spirits and beers, and shop online for delivery or pickup in a store near you. Lone River Beverage Company’s Ranch Water hard seltzer has been making waves since their launch in late May. ($8.99 for a six-pack) – This is a … Lone River is also sold in Tennessee, with plans to expand into other states later this summer. This article first appeared on Texas Highways. If you need help with the Public File, call (713) 778-4745. The Lone River Ranch Water is a blend of carbonated seltzer, 100 percent organic agave, natural lime juice and a gluten-free alcohol base. “We spent most of last year working on just that,” Murphy explains. Top Food And Beverage Trends For 2021, The Top 10 Trends In Plant-Based Food In 2020—And Where We’re Going In 2021. I’m usually based in New York City, but I’m always willing to travel for a delicious meal. Texas-based Hard Seltzer company bringing Lone River Ranch Water to market this Spring in Texas & Tennessee. Copyright 2020 by KPRC Click2Houston - All rights reserved. Lone River Ranch Water: Firestone Walker Flyjack: Sierra Nevada Oktoberfest: San Juan Seltzer Fuji Apple: White Claw Black Cherry Hard Seltzer (19.2 oz) Please note that some foods may not be suitable for some people and you are urged to seek the advice of a physician before beginning any weight loss effort or diet regimen. An aluminum shortage kept the cans Lone River had ordered in October from arriving until two weeks before the product’s delivery deadline to retailers. “Brad and I decided to make a seltzer version,” Lori says. “Competition is a good thing in that it educates consumers to options available.”. © 2020 Forbes Media LLC. Shop Lone River Ranch Water Spicy at the best prices. “Ranch water” might not sound like a refreshing cocktail, but people in West Texas have been enjoying this drink as a way to cool off from the sweltering heat for a long time. The Kitchn noticed that searches for “ranch water” have made a leap on Google Trends, just within the last month. Founders Lori and Brad Foster, who each spent 25 years in the beer business with companies like Miller and Coors, first fell for ranch water when it was introduced them by their Midland friends. Please see package for more information. The 4 percent alcohol-by-volume hard seltzer contains 80 calories and is made with Rio Red Grapefruit juice, 100 percent organic agave nectar, natural lime juice and carbonated water. Called Lone River Ranch Water, it's an 80-calorie hard seltzer from Lone River Beverage Company which a release says has canned the taste of rugged far West Texas. This style generally offers a clear effervescent final product fermented from cane sugar with natural flavors added. Lone River Ranch Water is available in Texas and Tennessee and will expand to other markets this ... [+] summer. Owner Katie Beal Brown, a West Texas native, remembers folks in her ranching family drinking ranch water all … “When I thought about the hard-working ranch people, I wanted a drink that celebrates the roots of that legend and our family heritage.”. Description; Nutrition; Roots in Far West Texas Hard Seltzer with 100% Agave and Natural Lime Juice 4% Alcohol Facebook; Instagram; Twitter; YouTube; About Us; Careers; Press Room; Community; Help; Terms and Conditions; Other drinks Ranch Riders produces are the Tequila Paloma, made with reposado, sparkling water, and a blend of citrus juices; and The Chilton, made with vodka, seltzer, lemon, and salt. ... Texas- Hard Seltzer. That led to Ranch Hand, their food truck with a nutrition-focused menu—and a thirst for end-of-shift libations not loaded with sugar and carbs. “It was a taste of home and almost a badge of my Texan-ness,” she explains. I’m a freelance writer and editor who specializes in food and drink trends in the U.S. and around the world. “I loved introducing it to people in New York because I could share more of where I came from.” She eventually moved back to Texas and turned her heritage into a business. The summertime beverage is typically made with tequila, Topo Chico and lime juice—with the option to add ice for a colder sip. Everyone from frat boys to their moms are devoted to brands like White Claw, Truly, and Bon & Viv, which offer low-calorie, fruity, and bubbly malt beverages in a can. The original ranch water for which it’s named is … Hard seltzer made with 100% organic agave and natural lime juice. I’m a freelance writer and editor who specializes in food and drink trends in the U.S. and around the world. Both flavors salute the company’s roots. Lone River Ranch Water is sold as a six-pack, with a suggested retail price of $8.99. Explore thousands of wines, spirits and beers, and shop online for delivery or pickup in a store near you. Delivery Pickup Product description. “We loved the ranch water flavor profile and experimented with recipes that varied the amount of lime juice and kinds of tequila,” Murphy says. 60 minute delivery of Lone River Ranch Water - Seltzer, 6 - 12 oz cans, in Chicago and Dallas. Lone River Beverage Company is currently in partnership with Ben E. Keith, a Texas-based distributor, to make its product available statewide. Lone River Beverage Company built their brand by weaving their Ranch Water hard seltzer into the story of the American West. While the previous two canned ranch waters are made with sugar-based alcohol, Austin’s Ranch Rider Spirits Co. is made with real tequila. She said she … Whether ranch water will become a national phenomenon like spiked seltzer remains to be seen. Ranch water has its own murky rise to popularity. After launching in January, the owners found that demand skyrocketed during the onset of the COVID-19 pandemic. Lone River Beverage Company | 554 followers on LinkedIn. Austin-based Shotgun Spiked Seltzer made its debut in November 2019. This fall, new flavors like Spicy Ranch Water, made with jalapeño, and Rio Red Grapefruit Ranch Water, will join the line. Lone River Beverage Co's designs on your favorite apparel and accessories to show your love of Ranch Water. The simple mixed drink of tequila, lime, and sparkling mineral water started as the preferred beverage of West Texas ranch workers and Marfa dive bars (although Austin’s Ranch 616 claims the original), and then it sprung up in every major city in Texas and now appears on grocery store shelves. Available in Texas and Tennessee with plans to expand to other states this summer, Lone River Ranch Water is made with 100% agave and natural lime juice. Allow Sub. ... Texas- Hard Seltzer. Name * Email * Phone. Lone River Ranch 80 Calories | 4 percent ABV The 80-calorie hard seltzer from the West Texas-based company uses 100% organic agave and natural lime juice. “Wanting to exclude sugar but incorporate a little sweetness, we like reposado tequila, which ages in oak and provides a sweet element.” In 2019, they served their ranch water at a SXSW catering gig, and received positive feedback. The hard seltzer brand rolls out two new flavors of the popular “ranch water in a can”, Spicy Ranch Water & Rio Red Grapefruit Ranch Water. All Rights Reserved, This is a BETA experience. Login to Add Proceed to checkout . An agave-based brand inspired by the signature cocktail of far West Texas, Lone River Ranch Water highlights the simplicity of an old ranch-style … Lone River Ranch Water was created by Midlander Katie Beal Brown, CEO of Lone River Beverage Co. As Lone River expands its reach, the canned ranch water could become quite a contender in the hard seltzer category. You may opt-out by. Although people have been sipping on hard seltzer all summer, Lone River Ranch Water says that this is a new flavor that's "sure to keep you warm in the chilly fall months to come." And more flavors are on the way. When she moved away and grew homesick, Ranch Water was a … Over the last month or so, Google searches for "ranch water" have increased significantly. The lower-calorie White Claw, which debuted earlier this month with two flavors (pineapple and clementine), contains 70 calories, 0g carbs and 3.7% alcohol per 12-ounce can. Lone River’s Ranch Water officially launched in mid-April this year. Lone River is a blend of 100% organic agave nectar, natural key lime juice, a gluten-free alcohol base made from sugar and carbonated seltzer water. Shop Lone River Ranch Water at the best prices. Lone River Beverage Company debuted its Ranch Water Hard Seltzer in May 2020. “When I think of people from West Texas, I think of no frills, get-the-job-done kind of people,” Brown said in a statement. But there’s no doubt that it’s a Texas delicacy. Co-creators Quentin Cantu and Brian Murphy were fellow MBA students at the University of Texas when they decided to create their own healthy food business. Lone River is in about 5,000 storefronts and retailers around Texas and Tennessee and has made $2.6 million in retail sales, year-to-date. You can find me on Instagram or Twitter: @annaheekang. The exact origins of the cocktail are unknown, but it’s rumored to be the creation of a rancher in West Texas in the 1960s. Sancerre - The World’s Greatest White Wine? “Ranch water is such a part of our culture in West Texas—a real representation of the people there,” Brown of Lone River Beverage says. According to her company, the hard seltzer brands that are currently available leave the consumer with few options beyond a “skinny can with fruity flavors.” Looking to provide a new alternative, the founder and CEO decided to sell ranch water in a can and make it approachable on all fronts: taste, price point and availability. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. Inspired by the classic West Texan recipe, Lone River Ranch Water combines highly carbonated seltzer water, 100% organic agave, natural lime juice and a gluten-free alcohol base to create a crisp drink. I’ve written for consumer and B2B publications such as TIME, Gastro Obscura, SilverKris, Nation’s Restaurant News and Restaurant Hospitality. Lone River Ranch Water Hard Seltzer 12 oz Cans, 6 pk $ 9.99 ea. The ranch water seltzer is part of Brown’ family gatherings and culture, she said in … How does it compare to White Claw, the frontrunner of the hard seltzer category? Made with lime and 100% agave, Ranch Water is inspired by a tequila-based cocktail of the same name, as well as the culture of West Texas. Lone River is a blend of 100% organic agave nectar, natural key lime juice, a gluten-free alcohol base made from sugar and carbonated seltzer water. Katie Beal Brown and her family have been drinking ranch water on their Far West Texas ranch for as long as she can remember. Because Ranch Rider is a true cocktail-in-a-can, it’s only available in liquor stores and restaurants, but not grocery stores. Lone River Ranch Water: Firestone Walker Flyjack: Sierra Nevada Oktoberfest: San Juan Seltzer Fuji Apple: White Claw Black Cherry Hard Seltzer (19.2 oz) Please note that some foods may not be suitable for some people and you are urged to seek the advice of a physician before beginning any weight loss effort or diet regimen. Live the Ranch Water life. Ranch Water, traditionally a cocktail thrown together with a few ingredients on a sweltering Texas summer day, is increasingly sold in a can. I’m interested in profiling anything new and innovative that impacts the world of food and dining, especially when it involves small and independent businesses, emerging chains and startups. R anch Water has long been a Texas staple and a healthier alternative to the classic margarita — a sugary mix is swapped for crisp Topo Chico. I’ve written for consumer and B2B publications such as TIME. Katie Beal Brown started Lone River Beverage Company in 2019. In a 12-ounce can, the ranch water contains 85 calories, 3g carbs and 4% alcohol. “I think that's also what Lone River Ranch Water represents.”. Owner Katie Beal Brown, a West Texas native, remembers folks in her ranching family drinking ranch water all her life. The hard seltzer beverage is sold as a six-pack, with a suggested retail price of $8.99, and can be found at major retailers, such as Whole Foods Market, Central Market, H-E-B, Kroger, Albertsons, 7-Eleven and Total Wine & More, as well as independent stores. Texas-based companies like Shotgun Spiked Seltzer, Ranch Rider Spirits and Lone River Beverage Co. launched their versions in 2019 and 2020. The brand now offers three products: Original, Spicy, and Rio Red Grapefruit Ranch Water. “Earlier this year, Brad predicted there would be at least seven new ranch water seltzers in the market by the end of 2020,” Lori says. Houston-based Lone River Beverage’s Ranch Water debuted in early 2020. Katie Beal Brown, the founder and CEO of Lone River Beverage Co., is a fourth-generation West Texan. Shopper Notes. Let’s Refocus Agri-Food Tech To Solve Today’s Critical Problems, Adapt Or Die: Molson Coors Turns To Partnerships, Non-Alcoholic Beverages For Growth, Brewers, Winemakers And Distillers Have A Little-Known Reason To Cheer Federal Covid Relief, New Napa Treasures From Cuvaison And Brandlin, Consumer Companies Are Accelerating Investments In Regenerative Agriculture To Combat Climate Change, Autonomous Food Delivery Predictions For 2021 And Beyond, A Grocery Revival? A 12-ounce can of White Claw has 100 calories, 2g carbs and 5% alcohol, and comes in eight different fruit flavors. Lone River Beverage Company has canned the taste of rugged far West Texas with an easy-drinking 80-calorie hard seltzer, called Lone River Ranch Water. Contact Lone River Ranch Water. 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